Jelly Roll
Creative support across art direction, graphic design, production, character development, website development, merchandising, video, photography, and documentary archive work.
JOERILLA LLC. / THE WORK
Signal Index.
An archive of direction, documentation, design, sound, image, and movement.
Names collected through years of creative work, cultural proximity, visual media, music, streetwear, storytelling, and brand building.
Artists / Music
Documentary work, interviews, live coverage, photography, creative support, and cultural archive building around artists, releases, and movement.
Malice
Documentary-style video production and direction capturing time, presence, and cultural movement in Nashville.
Pusha T
Documentary-style video production and direction connected to Nashville music and street culture.
Yo Gotti
Video production and documentary-style visual coverage rooted in the Nashville music scene.
Nipsey Hussle
Documentary archive work, video production, and photography capturing a meaningful cultural moment through a grounded visual lens.
Bun B
Helped bring the Trill Burgers experience to Nashville through event coordination, interview production, and video archive support.
Yelawolf
Interview work, live show coverage, and extensive Slumfest concert documentation through video and photography.
Haystak
Interview and video work connected to a larger documentary-style story around the situation and the culture surrounding it.
Stalley
Interview documentation and creative curation during his time in Nashville, capturing conversation, presence, and cultural context.
Tech N9ne
Documentary-style interview work and concert recap coverage, built around performance, energy, and artist presence.
Scotty ATL
Interview and concert recap production with a documentary approach rooted in independent music culture.
Drumma Boy
In-store interview production and creative direction documenting the connection between music, culture, and community.
Big K.R.I.T.
Documentary-style interview and concert recap coverage, capturing performance, message, and cultural impact.
Struggle Jennings
Early photography, production, recording support, video work, and live event documentation.
DJ Cannon
Interview production, video coverage, and photography documenting artist presence and cultural movement.
DJ Scream
Interview production, video coverage, and photography connected to music, media, and street culture.
Young Buck
Interview production, video coverage, and photography connected to music documentation.
DJ Drama
Documentary-style video and photography capturing artist presence, cultural context, and the energy surrounding the moment.
Streetwear / Culture
Street-level documentation, release support, archive work, creative direction, and brand storytelling across retail, fashion, sneakers, and community.
Phatkaps
Creative direction, video direction, photography, and archive building for one of Nashville's key streetwear and culture spaces.
Staple Pigeon
Archive work, marketing support, promotional storytelling, and brand ambassador work rooted in streetwear, community, and cultural documentation.
Jeff Staple
Archival storytelling, release support, community connection, and creative documentation around projects, events, and cultural moments.
Stapleverse
Core team involvement supporting company development, archival structure, storytelling, and the growth of the Stapleverse creative ecosystem.
Carrots
Produced documentary-style video content during the brand's time in Nashville, capturing the moment through a street-level creative lens.
Rooted Nashville
Curated the Nike SB release experience for Jeff Staple, connecting streetwear, sneaker culture, and Nashville community.
On Point Fashion
Creative graphics and promotional support for a St. Petersburg fashion brand.
Future Primitive
Creative and archival support connected to the same cultural world as Stapleverse, blending storytelling, brand building, and community.
Concrete Magazine
Created video content, contributed written articles, and supported visual documentation of Nashville culture.
Rizzoli New York
Feature content and photography archive support connected to Jeff Staple and the Not Just Sneakers book project.
Soho House Nashville
Talent scouting, location scouting, event organization, and marketing material support for a curated Nashville experience.
Brands / Business
Promotional content, launch support, design, marketing materials, event coverage, and visual systems for brands and businesses in motion.
Saucony
Promotional and point-of-purchase creative support for a Nashville retail release.
Brooks
Promotional content and release support for product storytelling and retail activation.
Trill Burgers
Event coordination, interview production, and video archive support helping bring the Trill Burgers experience to Nashville.
Coinbase
Helped organize online metaverse-style events and interviews, supporting digital community building and virtual brand experiences.
Mama's Taqueria Co.
Marketing, creative direction, logo design support, and truck wrap design for a local food brand with strong visual identity.
Graiz Inc.
Promotional video direction, short film production, photography, and visual content creation.
Buffalo Health Advisors
Video production and editing for a kickoff event, helping shape the company's launch story.
Old School Vapor Co.
Photography and promotional content supporting retail identity and brand visibility.
Rhino Fighting Championship
Marketing content, fight coverage, and video production built to support live combat sports events and audience engagement.
MTA Bookings
Marketing video, photography, and content creation support for artist development and live event promotion.
Studios / Galleries / Agencies
Creative direction, visual media, event support, gallery storytelling, agency collaboration, and archive-minded production.
Reed Art Department
Collaborated with the team on projects, events, releases, and the Nashville flagship opening, supporting creative direction, activation, and cultural storytelling.
Small Axe Agency
Video, photography, interviews, marketing direction, visual strategy, and planning for story-driven brand communication.
Soho Gallery
Promotional video storytelling built to bring attention, atmosphere, and narrative to the store experience.
Gingerseed Gallery
Marketing support, photography, and video content for gallery storytelling and creative promotion.
New Lost City Records
Character creation, video production, graphic design, and creative direction for artist and label storytelling.
Cashville Records
Studio work and mixtape support connected to Nashville's independent music ecosystem.
Battery / Jive Records
Studio recording and marketing support connected to artist development, music production, and release-driven creative work.
Wholesale Ent.
Video production, photography, art direction, and visual support for music, brand, and entertainment-driven content.
People / Collaborators
Creative collaboration across show concepts, artist development, video, photography, music, content, and live documentation.
Jason Hervey
Show concept development, marketing, video production, and photography for entertainment-driven storytelling.
Brendan MacFarlane
Documented time in Nashville through interviews, photography, and short-form content production.
Jackie Wade
Video work and artist development support through visual creation and creative direction.
El Saint Chevelle
Character creation, video production, graphic design, and creative direction for artist and label storytelling.
Johnathan Ivey
Video production and marketing support for creative and professional storytelling.
Eric McAnally / Agame
Photography, video production, company creation support, promotional content, and creative direction.
Alexander Anderking
Video production, artist-focused content, and live show recording for performance and creative documentation.
August Ending
Photography, video production, and early album support, including creative production around their first release.
This is not a trophy wall. It is a record of proximity, trust, documentation, and creative exchange.
Start the Build